Did you miss Dr. Zubin Austin’s thought-provoking session on professional and personal identity in pharmacy practice at PxP2019? Sponsored by the Canadian Pharmacists Journal (CPJ), this lecture was a highlight of of the recent conference. In this video, Dr. Austin shares his insights into how the psychology of pharmacists and their professional identity can influence practice change.

You can also read Dr. Austin’s research on this topic in CPJ. 

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